Instagram is the platform for reaching the younger audiences online. Whether you have a product or service to sell, you could be missing out if you’re not using Instagram effectively. This infographic shows you how you can become an Instaguru!
Build your brand and credibility on LinkedIn by using their new publishing platform to distribute content. In this article we explore what you need to know from what to post to potential duplicate content issues.
Do you use Facebook advertising for your business or organisation? Or are you considering using Facebook advertising to counter the effect the new algorithm is having on organic reach? Well here’s a few things you may not know about Facebook ads that could potentially offer you an even smarter way to advertise.
Google’s latest update was rolled out on July 24th. Its aim is to improve organic local search rankings. But what will it mean for your business?
There’s no quick fix when it comes to building your brand, building your followerbase and building relationships with those followers. These things take time and effort over weeks, months and years. That’s probably not what you want to hear but the fact remains that although social media is mostly free to do, the real investment comes with your time (and patience!).
‘ve used several different tools over the years for tracking search engine rankings, links and other search marketing metrics, from free tools to paid for software, but never SEMrush. After a brief Twitter conversation with the guys at SEMrush, I had access to a free trial of the software. So here’s my chance to play about with the tools, see what it can do and whether it can compare to Moz’s tools and analytics.
Noticed anything different happening on Google recently?
Well, if you have a Google+ Local account or a Google Places listing for your business, you should now have been upgraded to the new ‘Google My Business’ account which merges search, maps and Google+ bringing all your business information into one place.
You can drive people to your website but can’t make them buy! Is your website capable of converting the traffic you’re paying for?
There’s lots of discussion (and confusion) over whether WordPress’ seemingly helpful update service could actually harm your website as it ‘pings’ content. Here’s the arguments for and against using a plugin to control when WordPress ‘pings’.
Link building has long been a staple of the SEOs diet but with Google getting wiser, what does the future hold for link building campaigns?