Google Ads Management
Google Ads management focused on leads, not vanity metrics
Hand your campaigns over to an experienced Google Ads specialist who’ll manage your account with your actual business goals in mind.
Google Partner. Chartered Marketer. Certified expertise.
You don’t need more clicks. You need the right enquiries.
A campaign can have a great CTR, cheap clicks and plenty of conversions and still be doing a terrible job for your business.
I focus on what happens beyond the click: what counts as a conversion, which searches are generating enquiries, the quality of those leads and whether your advertising is contributing to the business.
The right traffic
Not simply more traffic.
Better-quality leads
Because 20 junk leads aren’t better than five good ones.
Business-focused optimisation
Real enquiries, not meaningless page views.
What’s included
Strategy, tracking, optimisation and reporting, all handled personally by me.
Strategy & campaign management
Campaign structure, targeting, budgets, bidding and ongoing optimisation.
Conversion tracking
Making sure Google knows what success actually looks like.
Search term management
Finding opportunities and stopping irrelevant searches consuming budget.
Ad optimisation
Testing messaging that attracts the people you actually want.
Landing page recommendations
Identifying friction between the ad and enquiry.
Reporting & insight
Clear explanations of what’s happening and what I’m doing about it.
When you hire me, you get me.
I’m not an agency. Your account won’t be handed to a junior account manager after the sales call.
I’ve worked in digital marketing for more than 20 years and have been freelance since 2012. I manage the accounts myself, communicate directly with my clients and keep the number of businesses I work with deliberately manageable.
Ready to take the next step?
Results that matter
What does good Google Ads management look like?
Is Google Ads management right for you?
I primarily work with businesses using Google Ads to generate leads, particularly B2B and service-based businesses. You don’t need an enormous advertising budget, but you do need a viable offer, a website capable of converting visitors and enough budget to give Google Ads a fair chance of working.