Google Ads Audits
Find out what’s really happening in your Google Ads account
Uncover where your Google Ads campaigns are wasting money and identify opportunities to improve conversions and lead quality to maximise your profitability.
Google Partner. Chartered Marketer. Certified expertise.
Is this for you?
Your cost per lead keeps increasing
You’re spending more but don’t know why.
Lead volume has dropped
And you need to understand what’s changed.
You’re not confident your tracking is working
You don’t know whether Google is optimising towards the right actions.
You’ve inherited an account
And want an independent assessment before making changes.
You’re questioning your agency’s approach
You want a second pair of eyes on the account.
Performance has plateaued
And you’re not sure where the next improvement will come from.
What I review
No vague scores. No automated checklist. A proper account review by a Google Ads specialist with 20+ years’ experience.
Measurement & tracking
Are the right things being measured, and is Google optimising towards genuine business outcomes?
Account structure
Are campaigns structured appropriately for the available budget and conversion data?
Ads & landing pages
Does the journey from search → ad → page make sense?
Keywords & search terms
Where is spend being wasted and where are opportunities being missed?
Bidding & budgets
Are bidding strategies appropriate, or is automation being asked to work without enough signal?
Recommendations
What should you actually do about everything I’ve found?
Finding problems is the easy bit.
I’ll explain why they matter, what impact they’re likely to be having, and what I’d prioritise fixing first.
You’ll come away knowing what needs attention now, what can wait, and where I’d focus your budget.
Book your audit today
Case study
Quality Over Quantity
Client: A product design company attracting irrelevant traffic.
Challenge: Their Google Ads campaigns were driving clicks for web design and graphic design – services they didn’t offer – wasting over 60% of their ad budget.
Solution: I refined their keyword strategy to eliminate irrelevant searches and focused on high-intent, niche keywords aligned with their services.
Result: The refined strategy now drives quality traffic and delivers relevant enquiries, significantly improving the efficiency of their ad spend.
