Google Ads Consultant in Harrogate
Generate more leads from Google Ads without wasting budget.
Hi👋 – I’m Heather Robinson, a Google Ads consultant based near Harrogate with 20+ years’ digital marketing experience. I help businesses improve campaign performance, reduce wasted spend and generate more qualified enquiries.
Google Ads Management & Support for Harrogate Businesses
Over the last 20 years, I’ve worked with both B2B and B2C organisations looking to generate more enquiries, leads and sales through their websites.
My experience spans a wide range of industries, from professional service businesses such as accountants, HR consultants and leadership coaches, through to B2B organisations including property management companies, manufacturers and training providers. I’ve also helped B2C businesses ranging from catering companies and event suppliers to vehicle modification specialists.
While every industry is different, the principles remain the same: understanding how your customers search, attracting the right visitors and turning clicks into qualified enquiries.
Photo by Illiya Vjestica on Unsplash
How I can help your business
From one-off audits to full monthly management.
Google Ads Audits
Get actionable insights into your campaigns, where ad spend is being wasted and where opportunities lie.
Google Ads Management
Hand your campaigns over to a Google Ads expert, with ongoing optimisation focused on generating better-quality leads.
Google Ads Coaching
Retain control of your Google Ads whilst receiving ongoing coaching calls and support from a PPC pro.
Client Success Stories
Real results from Google Ads campaigns I’ve managed:
Manufacturing Client
Industry: B2B Manufacturing
Target audience: local authorities, housing associations
Accessible Bathrooms
Industry: B2C Accessible Home Interiors
Target audience: Homeowners 60+
Google Partner. Chartered Marketer. Certified expertise.
Why Choose an Independent Google Ads Consultant?
Direct Access to the Person Managing Your Account
Unlike many agencies, you won’t be passed between account managers or support teams. Every email, phone call and strategy discussion is handled directly by me – the same person managing your campaigns day-to-day. That means clear communication, faster decisions and no risk of messages being lost in translation.
Flexible, Contract-Free Support
I don’t believe in locking clients into lengthy contracts. My services are designed to be flexible, allowing you to increase, reduce or pause your support as your business needs change. You stay because the work delivers results, not because you’re tied into an agreement.
Complete Transparency
Your accounts remain yours. You’ll have full access to your Google Ads, Analytics and other marketing platforms at all times.
Each month, you’ll receive a clear report showing what work has been completed, the results achieved and the priorities for the month ahead. If you’d like to discuss the data, simply book a call and we’ll review the performance together, answer any questions and agree on the next steps.
Working with Businesses in Harrogate and Yorkshire
While I work with clients across the UK, I particularly enjoy supporting businesses in Harrogate and the surrounding Yorkshire area. In a world of Zoom calls and Teams meetings, there’s still real value in being able to sit down together, discuss your goals and build a working relationship face-to-face.
Based just outside Harrogate, I’m within easy reach of Harrogate town centre, as well as Ripon, Knaresborough, Wetherby and the wider North Yorkshire region. Whether you’d prefer to meet in person or work remotely, I’m always happy to adapt to what works best for you and your team.
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FAQs
My fees are based on the size and complexity of your account rather than a percentage of your advertising spend.
Factors that influence pricing include the number of campaigns being managed, the amount of ongoing optimisation required, the complexity of conversion tracking, reporting requirements and the level of support you need.
Following an initial consultation, I’ll provide a fixed monthly fee so you’ll always know exactly what you’re paying each month.
No. While I’m based near Harrogate and enjoy working with local businesses, I manage Google Ads campaigns for clients throughout the UK and internationally. Meetings can take place in person, by phone or via video call.
I primarily work with businesses focused on lead generation, including professional services, manufacturing, engineering, training providers, healthcare, home improvement companies and B2B organisations. I also work with selected e-commerce businesses where I feel I can add significant value.
I offer an initial review and consultation to determine whether there are opportunities for improvement. For more detailed audits, I provide a comprehensive paid Google Ads audit with actionable recommendations covering campaign structure, keywords, bidding strategies, tracking, landing pages and budget allocation.
A Google Ads audit typically includes:
- Campaign and account structure review
- Keyword and search term analysis
- Ad copy assessment
- Conversion tracking review
- Budget and bidding strategy analysis
- Quality Score evaluation
- Landing page recommendations
- Prioritised action plan
You’ll receive practical recommendations that can be implemented whether you decide to work with me or not.
Yes. Many of my clients already have campaigns running when they contact me. I’ll review the account, identify opportunities for improvement and either optimise the existing campaigns or recommend a restructuring if required.
This varies depending on your industry, competition, budget and existing account history. In many cases, improvements can be seen within the first few weeks. However, meaningful optimisation and performance gains often take several months as data accumulates and campaigns are refined.
I generally recommend a minimum budget of around £500 per month, although the ideal budget depends on your industry and objectives. During our consultation, I’ll advise whether your proposed budget is realistic based on expected search volume and competition.
Yes. Unlike many agencies, you work directly with me. I manage the strategy, optimisation and reporting personally, giving you a single point of contact who understands your business and goals.
I monitor accounts regularly and make ongoing improvements based on performance data. This may include adjusting bids, refining keywords, adding negative keywords, testing ad copy, reviewing search terms and improving conversion tracking.
Yes. Clients receive regular performance reports showing key metrics such as clicks, conversions, cost per lead, conversion rate and return on ad spend where applicable. I focus on explaining what the numbers mean and what actions are being taken, rather than simply sending data.
Absolutely. Accurate conversion tracking is essential for successful Google Ads management. I can audit your existing setup, implement tracking through Google Tag Manager, configure GA4 events and import offline conversions where appropriate.
No ethical Google Ads consultant can guarantee results because performance depends on many factors outside their control, including competition, pricing, market demand and your website. What I can guarantee is that I will apply over 20 years of digital marketing experience and follow proven best practices to maximise your chances of success.
No. I believe clients should stay because they’re seeing value, not because they’re locked into a lengthy contract. Terms are discussed upfront and kept as straightforward as possible.
When you work with a consultant, you deal directly with the person managing your account. There are no account managers acting as intermediaries, no junior staff learning on your budget, and no unnecessary layers of communication. You get direct access to expertise and faster decision-making.