Internal link building is a critical aspect of on-page SEO that is often overlooked. It’s something we’ve written about before, but as it’s possibly my favourite SEO activity, I thought it deserves more attention! Despite it not being on everyone’s radar, it can have a profound impact on your website’s usability, user experience, and search … Read more
You may have seen websites with a long list of links in the footer. You may have them on your website too. Footer links can be used for a variety of purposes from additional navigation (to link to less important pages on your website) to boosting your SEO efforts. In the article we’ll look at … Read more
Google can seem like a mystery to many. We’re told that Google’s algorithm looks at over 200 on-page and off-page factors, but we’re not told exactly what all of those factors are. We also know that each factor has a different weighting; some are more important to Google than others. Again, we don’t know exactly … Read more
The “smoke and mirrors” world of SEO has its fair share of conspiracy theories, folklore and misconceptions. In this article we look at just a few of the SEO myths we’ve heard recently and try to establish where they’ve come from and what the truth is behind SEO best practice. Myth #1: Having a social … Read more
A little knowledge can be dangerous and it has never been more true than with SEO. SEO is one of those skills that people pick up snippets from various sources (credible or otherwise) and that can lead to some very questionable SEO techniques that will not only have zero benefit, but could even harm their … Read more
With the competition for online business increasing by the day, a Google search for your products or services becomes more competitive. Traffic from Google and other search engines is often the main source of traffic for a lot of businesses. Without traffic from search engines, we’re often left with no other alternative than to pay … Read more
A site that loads slowly is frustrating for the user. We’re all impatient beings and since the dawn of the internet we’ve been craving faster connections and quicker response times. It’s no wonder a slow loading site can have a negative impact on our marketing efforts by increasing our bounce rate and reducing the number … Read more
If you’ve ever wondered why those pesky competitors continue to show up higher than you on Google’s search results despite your SEO efforts, it might be time to roll up your sleeves and delve deep into a competitor analysis. Why do a competitor analysis? First of all, you might be thinking, what’s the point in … Read more
It’s usually one of first things you check when you have a new website built: where does it appear when you search for your products or services on Google? Are you ranking at the top of the page or above that competitor that’s been outperforming you for years? I know business owners who check their … Read more
SEO. It’s all about keywords, right? But how do you know which keywords you should be using on your website? First of all, let’s look at why we do SEO in the first place. Is it to get your website to the top of page one in Google? Maybe. But for us, that’s just vanity. … Read more