Internal link building is a critical aspect of on-page SEO that is often overlooked. It’s something we’ve written about before, but as it’s possibly my favourite SEO activity, I thought it deserves more attention! Despite it not being on everyone’s radar, it can have a profound impact on your website’s usability, user experience, and search … Read more
Algorithm, anchor text, alt attributes—what do these terms really mean? SEO is notorious for its jargon, making it seem complex and inaccessible. However, this isn’t an attempt by your agency to confuse you with technical language; it’s simply the nature of search engine optimisation that necessitates the use of specific terms. Understanding this jargon is … Read more
For small businesses today, local search is a critical avenue for gaining customers and driving foot traffic. Google Business Profiles (formerly known as Google My Business (GMB)) is an essential tool for making your business more discoverable on Google searches and Maps. Here’s how you can leverage your Google Business Profile to boost your local … Read more
I have to admit, I’m not the best at embracing change. I know, I know, I’m in the wrong industry! But change is the only constant and the world of SEO is certainly no exception. I was first introduced to the concept of Search Engine Optimisation (SEO) back in 2005 (yes, I’m that old!) and … Read more
SEO and PPC advertising are often put up against each other as marketing activities. The pros and cons are listed and we’re expected to conclude that one or the other is the best solution for your business. Unfortunately, it’s not that black and white and the two strategies are more interwoven than some people realise. … Read more
You may have seen websites with a long list of links in the footer. You may have them on your website too. Footer links can be used for a variety of purposes from additional navigation (to link to less important pages on your website) to boosting your SEO efforts. In the article we’ll look at … Read more
Google can seem like a mystery to many. We’re told that Google’s algorithm looks at over 200 on-page and off-page factors, but we’re not told exactly what all of those factors are. We also know that each factor has a different weighting; some are more important to Google than others. Again, we don’t know exactly … Read more
How long would you give a website that took too long to load? Google says that over 50 percent of visitors abandon a site if it takes longer than three seconds to load on their mobile device. It’s no surprise then that the probability of a website bounce increases by 32% as page load time … Read more
The acronym E-A-T isn’t new. In fact, it’s been around a good few years now, but if you’re not in the SEO industry, you’d be forgiven for not knowing what it stands for or what it means for search engine rankings. In 2018, Google released a new algorithm update which appeared to impact a lot … Read more
Google Search Console was previously known as Google Webmaster Tools and was created as a free tool for webmasters (those who look after their own website) to monitor their site’s presence in Google search. Over the years, the information provided in Google Search Console reports has evolved with some reports being added and some being … Read more