Content marketing has become a staple of the marketing action plan for many businesses. It provides a unique opportunity to showcase knowledge and expertise as well as reach a wide, global audience through strategic content distribution. Although some may argue it takes time to see the benefits from content marketing (it’s definitely a slow-burn tactic) … Read more
To be a professional in today’s society, you must be highly competent, have access to top-tier software tools, and a wealth of expertise that’d add the wow factor to your results. The same holds true for seasoned business entrepreneurs. Their access to various excellent resources, along with a wealth of expertise they’ve gathered running their … Read more
Website usability is one of the most important factors when creating a website. Our focus should always be on how potential customers will interact with our site and how they will accomplish what they need to do. This is where a site search feature can be a real benefit to the majority of websites. We … Read more
Advertising on LinkedIn can be a great way for B2B companies to reach their target audience. Whilst most companies tend to gravitate towards Google Ads and Facebook Ads as the potential audience is a lot larger, LinkedIn offers a unique way to target businesses and professionals. Overview of LinkedIn Advertising options and targeting If you’ve … Read more
For most businesses the key to achieving that success lies in subtly improving marketing techniques. Now is a perfect time to review what has and hasn’t worked in 2017 and to consider refining strategies for 2018. Jane Ellison-Bates of Manifest Marketing Ltd. provides a quick guide to setting out your marketing plans for 2018
Too many digital marketing campaigns are pulled after just a few short weeks because of the lack of initial results. But is it really the strategy at fault, or the unrealistic time scales set by the objectives?
Your business can be made (or destroyed) purely on its reputation. Going back a couple of decades or more, that often meant word of mouth referrals were the backbone of your new business enquiries. If you gave a customer bad service, news could travel fast, but not as far and wide as it could travel today with social media, forums and online review sites which consumers are using more and more for research before buying anything from holidays to cars to shoelaces.
If you serve more than one location, you may have been told you should create landing pages that are optimised for each location. But is this a good idea? Well, yes and no; it all depends…
You might have heard that posting often to social media networks will give your search engine rankings a boost. You may also have heard that Google ignores all links from social channels which would imply that your activity on social media has no effect on rankings. So which is true?
Do you use Facebook advertising for your business or organisation? Or are you considering using Facebook advertising to counter the effect the new algorithm is having on organic reach? Well here’s a few things you may not know about Facebook ads that could potentially offer you an even smarter way to advertise.