[This article is a chapter from our book “Essential Online Advertising: Spend Wisely, Get Results”, available on Amazon] Much of this may be common sense, but it’s never safe to assume everyone thinks this way especially when it comes to social media and areas of marketing that are new to them. With this in mind, … Read more
With the fall in organic reach on Facebook, it’s no wonder more and more businesses are using Facebook Ads to promote their products and services. If you’re new to the Ads Manager, there’s a few terms you’ll need to be familiar with in order to interpret your reports and assess the success of your campaigns.
Do you use Facebook advertising for your business or organisation? Or are you considering using Facebook advertising to counter the effect the new algorithm is having on organic reach? Well here’s a few things you may not know about Facebook ads that could potentially offer you an even smarter way to advertise.