With the competition for online business increasing by the day, a Google search for your products or services becomes more competitive. Traffic from Google and other search engines is often the main source of traffic for a lot of businesses. Without traffic from search engines, we’re often left with no other alternative than to pay … Read more
Google Analytics is a fantastic free tool used by millions of website owners and marketers to track the traffic visiting their website.
Whilst the metrics you need to focus on will depend on what your overall marketing goals are, there are some metrics that Analytics provides us that we needn’t get too hung up about. In this article, we’ll take a look at bounce rate as an example.
You can drive people to your website but can’t make them buy! Is your website capable of converting the traffic you’re paying for?