Struggling to come up with ideas for content on a regular basis? It’s probably the biggest barrier for marketing teams and business owners, preventing them from being consistent in their content creation. So, here are some prompts to get you started and get the creative juices flowing! Content Marketing Prompts Events What upcoming events (conferences, … Read more
Content marketing has become a staple of the marketing action plan for many businesses. It provides a unique opportunity to showcase knowledge and expertise as well as reach a wide, global audience through strategic content distribution. Although some may argue it takes time to see the benefits from content marketing (it’s definitely a slow-burn tactic) … Read more
The acronym E-A-T isn’t new. In fact, it’s been around a good few years now, but if you’re not in the SEO industry, you’d be forgiven for not knowing what it stands for or what it means for search engine rankings. In 2018, Google released a new algorithm update which appeared to impact a lot … Read more
A little knowledge can be dangerous and it has never been more true than with SEO. SEO is one of those skills that people pick up snippets from various sources (credible or otherwise) and that can lead to some very questionable SEO techniques that will not only have zero benefit, but could even harm their … Read more
Website usability is one of the most important factors when creating a website. Our focus should always be on how potential customers will interact with our site and how they will accomplish what they need to do. This is where a site search feature can be a real benefit to the majority of websites. We … Read more
SEO is losing favour in the Digital Marketing world and the focus seems to be shifting more and more towards Content Marketing. But is this the right move for your business?
I was recently talking a group of business owners at a course we were running and the topic of organic and paid listings came up. One of the course attendees said to one of the others “there’s no such thing as SEO any more; it’s all about content”. Interesting statement. I agree in some part … Read more
Link building vs. content marketing. Which activity will get you the best results when optimising your website for search engines?
Build your brand and credibility on LinkedIn by using their new publishing platform to distribute content. In this article we explore what you need to know from what to post to potential duplicate content issues.
There’s no quick fix when it comes to building your brand, building your followerbase and building relationships with those followers. These things take time and effort over weeks, months and years. That’s probably not what you want to hear but the fact remains that although social media is mostly free to do, the real investment comes with your time (and patience!).