Marketing channels and tactics can get themselves a bad name when they’re abused by companies out to make a quick buck and email marketing is no different. For many, email marketing has become synonymous with unwanted spam and often dismissed by business owners as a marketing activity as they don’t want to be seen as … Read more
You can drive people to your website but can’t make them buy! Is your website capable of converting the traffic you’re paying for?
I watched in anticipation as a new Facebook group was set up to allow a group of business people to advertise their businesses to the other group members. This seemed to be a knee jerk reaction to the growing number of people hijacking the community Facebook group (originally set up to provide business people with a support network) with sales related messages.