Content marketing has become a staple of the marketing action plan for many businesses. It provides a unique opportunity to showcase knowledge and expertise as well as reach a wide, global audience through strategic content distribution. Although some may argue it takes time to see the benefits from content marketing (it’s definitely a slow-burn tactic) … Read more
The BBC have reported the closure of Google+ to individuals after data linked to 500,000 accounts was recently breached.
With 320 million members Twitter is the 5th largest social media platform, and the most popular for consumers to interact with businesses. 54% of consumers will judge a business based on its interactions on Twitter and take action from that, with 77% users feeling more confident in a business once they have interacted with them. How then do you access the potential of Twitter for your business if you are not even sure about the jargon used?
The worst time to prepare for a crisis is in the middle of a crisis. Preparing in advance with a crisis management plan, using social media to your advantage will minimise the impact on your brand. Here’s how…
When you think of Social Media, I bet you think of socialising with friends and marketing opportunities for your business. However, social media can be a good tool to use when managing a business crisis. A crisis is classed as anything from a broken website to negative publicity. In this article, we will look at ways in which you can use social media to manage these crises.
Thinking of outsourcing your social media? Sounds like a great idea, right? But how effective can an external agency be at representing your brand and generating a return on your investment?
Algorithm changes, Penguin updates, Google penalties – all things we hear too often in the SEO world. So should we be changing our tactics every time Google moves the goal posts?
Here’s why I think employers have got Social Media Policies all wrong. It’s not just about scrolling through endless posts from friends and wasting time on Candy Crush Saga. There’s much more to social media that could really benefit businesses.
Social Media, if done right, can be a valuable tool for any business, but with so many businesses sabotaging their efforts by committing at least one of these 7 mistakes, it makes me wonder why they bother! Are you guilty?
Not every business needs to be present on every social media platform there is. For a start, managing all these platforms quickly becomes a full time job. So how do you pick the platforms that are right for you?