Steve Krug’s “Don’t Make Me Think” is a cornerstone in the world of web usability. Since its first publication in 2000, it has been widely regarded as an essential read for anyone involved in web design, development, or digital marketing (and for good reason!). The second edition, released in 2005, builds on the original with … Read more
If you’re driving more traffic to your website from advertising, search engines and social media but not seeing an uplift in enquiries, sign ups or sales, perhaps it’s time to focus a little attention on conversion rate optimisation. That is, reviewing your website and how well its navigation and flow is guiding your visitors on … Read more
Websites that don’t convert traffic into customers (or even attract traffic in the first place) are a huge problem for businesses large and small. Particularly, if you’ve invested your hard-earned money in a brand new website and you thought it was going to be game changing in terms of generating you new business. The sad … Read more
[Guest post kindly provided by Convertica – the conversion rate optimisation specialists] In an online-centric world, being able to make Internet sales is a vital part of most businesses’ success. No matter the size of your business or its years of operation, you may need to increase your online sales. Whether you’re struggling to close … Read more
Mobile design is now more important than ever before – and not just because the mobile market is climbing and the majority of the population has a mobile phone. Mobile design has become a great way for companies to increase their viewership and catch greater nets of audiences, as well as expand a growing and hidden industry. Here’s why your company should spend some time and money on the mobile market industry: it’s growing, it’s important and it’s lesser known.
As the online world moves at an increasingly rapid pace, keeping up with the latest SEO strategy and design trend (not to mention catering for different devices on our websites) becomes a challenge. But the age old ‘form follows function’ still applies!
You can drive people to your website but can’t make them buy! Is your website capable of converting the traffic you’re paying for?
Last Thursday, I had the pleasure of speaking at the December meeting of Ladies 4 Networking in Ossett. I had 10 minutes to give an insightful talk about what I do and hopefully impart some wisdom on the ladies who attended.
The title of my talk was “What does your website say about your business?” and here’s the write up: