Email marketing can play a huge role in growing your sales and leads through building long-term relationships, encouraging repeat business and keeping your brand front-of-mind. If you’re not sending email campaigns already, or growing an email database, you could be missing out on sales and losing them to your competitors who are actively keeping in … Read more
Tracking website visitors has never been easier with tools such as Google Analytics, but how do you track website visitors from offline sources such as direct mail and trade shows? Here’s how!
Too many digital marketing campaigns are pulled after just a few short weeks because of the lack of initial results. But is it really the strategy at fault, or the unrealistic time scales set by the objectives?
Thinking of outsourcing your social media? Sounds like a great idea, right? But how effective can an external agency be at representing your brand and generating a return on your investment?
Social Media, if done right, can be a valuable tool for any business, but with so many businesses sabotaging their efforts by committing at least one of these 7 mistakes, it makes me wonder why they bother! Are you guilty?
There’s no quick fix when it comes to building your brand, building your followerbase and building relationships with those followers. These things take time and effort over weeks, months and years. That’s probably not what you want to hear but the fact remains that although social media is mostly free to do, the real investment comes with your time (and patience!).
Business on the internet is a bit like a global DIY project. Some of the people out there are good enough to do a competent job and they get by. The problem is that the vast majority of people are producing DIY disasters. Faulty, dangerous wiring and insecure building work.
But don’t blame them. Blame the old internet ideology that you can make money online with no overheads and no experience.