Designing for Mobile – Can You Afford Not To? [infographic]

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Mobile Web Design Inforgraphic

Mobile design is now more important than ever before – and not just because the mobile market is climbing and the majority of the population has a mobile phone. Mobile design has become a great way for companies to increase their viewership and catch greater nets of audiences, as well as expand a growing and hidden industry. Here’s why your company should spend some time and money on the mobile market industry: it’s growing, it’s important and it’s lesser known.

How Using Structured Data Can Increase Traffic to Your Site

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Example of structured data - recipes

This may come as a surprise to you, but web crawlers are still struggling to understand the content and context of your webpages. Even Google’s web crawlers are not 100% on this. I’m not saying that your pages are not getting indexed or that they are not ranking in the SERPs, but what I am saying is that you may be missing a huge opportunity to get more people to click through to your webpages.

What they won’t tell you about content marketing [infographic]

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You’ve spent hours or sometimes even days developing your content and now it’s ready for public consumption. You hit the publish button and…nothing happens. Marketers today go on about content marketing and the importance of creating quality content that has some value, but what they don’t tell you is the second half of the equation – content amplification. 

How To Master Guest Blogging In A Post-Penguin World

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In yet another “sky is falling” moment in the world of Google algorithm updates, it was proclaimed in 2014 that Guest blogging was going to start being a sure-fire way to earn your site some negative ranking love. Attacking guest blogging is one example of how the internet has changed since the release of Google’s Penguin and Panda updates.  When put together, Google’s algorithm updates have worked on improving the quality of site content listed in search results.

Discover The Key Benefits Of Starting Your Own Blog

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Starting your own blog can have many benefits for you as an individual, or for your company. Blogging is a fantastic way to reach out and find people who are interested in what you are selling. The other great bonus is that the entry point to start blogging is well supported and low in cost. Although it can seem intimidating in the beginning, once you are up and running you will quickly discover the marketing benefits that blogging can bring.

Usability Over Design: Or Why Form Should Always Follow Function

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Usability Over Design - Websites and UX

As the online world moves at an increasingly rapid pace, keeping up with the latest SEO strategy and design trend (not to mention catering for different devices on our websites) becomes a challenge. But the age old ‘form follows function’ still applies!