3 Rules for Managing your Brand's Reputation Online

3 Rules for Managing your Brand's Reputation Online

Your business can be made (or destroyed) purely on its reputation. Going back a couple of decades or more, that often meant word of mouth referrals were the backbone of your new business enquiries. If you gave a customer bad service, news could travel fast, but not as far and wide as it could travel today with social media, forums and online review sites which consumers are using more and more for research before buying anything from holidays to cars to shoelaces.

Search Marketing Review 2016

Search Marketing Review 2016

2016 has in many ways been quite a low key year in terms of changes to search marketing that have affected the search engine results pages.

But that doesn't mean there have not been changes, in fact there have been a small number of huge changes, and in this blog post I'm going to focus on the three that I think has had the largest impact in 2016, and that could have implications as we move into 2017.

SEO vs. Content Marketing - Which will get you the best results?

SEO vs. Content Marketing - Which will get you the best results?

SEO is losing favour in the Digital Marketing world and the focus seems to be shifting more and more towards Content Marketing. But is this the right move for your business?