Of course you can manage your own AdWords account! But should you? It takes time and expertise to make AdWords work for you and your business, so managing your account yourself may not be the best option. Read our guide to find out whether you’d be better off outsourcing.
Google Analytics is a fantastic free tool used by millions of website owners and marketers to track the traffic visiting their website.
Whilst the metrics you need to focus on will depend on what your overall marketing goals are, there are some metrics that Analytics provides us that we needn't get too hung up about. In this article, we'll take a look at bounce rate as an example.
For most businesses the key to achieving that success lies in subtly improving marketing techniques. Now is a perfect time to review what has and hasn’t worked in 2017 and to consider refining strategies for 2018. Jane Ellison-Bates of Manifest Marketing Ltd. provides a quick guide to setting out your marketing plans for 2018
With 320 million members Twitter is the 5th largest social media platform, and the most popular for consumers to interact with businesses. 54% of consumers will judge a business based on its interactions on Twitter and take action from that, with 77% users feeling more confident in a business once they have interacted with them. How then do you access the potential of Twitter for your business if you are not even sure about the jargon used?
When you think of Social Media, I bet you think of socialising with friends and marketing opportunities for your business. However, social media can be a good tool to use when managing a business crisis. A crisis is classed as anything from a broken website to negative publicity. In this article, we will look at ways in which you can use social media to manage these crises.