LinkedIn has never really been at the forefront of analytics data and it still frustrates many of us who use the platform how little data it provides for individual profiles (without paying for LinkedIn Premium). However, if you have a LinkedIn Company Page, you’ll be pleased to hear LinkedIn are gradually adding to the data … Read more
We all see posts on LinkedIn that we’d rather not. Maybe it’s a sales pitch for something we’re not interested in. Maybe it’s something we feel doesn’t belong on LinkedIn due to its content being too “Facebook-y”, too political, too negative. Or maybe it’s cringe-worthy videos you feel aren’t adding value to your feed. Well, … Read more
So you’ve joined LinkedIn, filled out your profile and connected with people you know. What next?
Like all social media channels (and real-life networking), you get out of it what you put into it. Having a profile on LinkedIn isn’t enough, you need to be spending time connecting and engaging with people.
Here’s our top 5 ways to make the most of the time you spend on LinkedIn
Last year, I wrote an article called 5 LinkedIn Profiles Pictures that Shouldn’t Happen, but I don’t feel I covered all of them with that first 5, so here’s another 5 profile pictures that seem to be representing professional people (badly) on LinkedIn.
We’ve probably all seen some of these LinkedIn profile pictures and I’m sure a few of you reading this are guilty of these too. So let’s take a look at the top 5 worst LinkedIn photos.
Here’s a story about a Network Marketing “professional” using LinkedIn all wrong. Don’t let this be you!
Build your brand and credibility on LinkedIn by using their new publishing platform to distribute content. In this article we explore what you need to know from what to post to potential duplicate content issues.
As we network and do business with others, we build up our contacts and connections on LinkedIn (or at least we should do!). However, as we’ve been delivering email marketing and social media training here at Skittish, we’ve found that not many people are aware that they can export a list of their connections including contact details into a spreadsheet (.CSV file). Like with all social media platforms, LinkedIn like to keep moving things around, changing things and generally making a fool out of people like us trainers as we try to show someone how to export their connections, only to find the page has completely changed and the link has moved!
I watched in anticipation as a new Facebook group was set up to allow a group of business people to advertise their businesses to the other group members. This seemed to be a knee jerk reaction to the growing number of people hijacking the community Facebook group (originally set up to provide business people with a support network) with sales related messages.
Too many people and businesses jump into using social media because they know they should be, but have no clear plan of what they hope to achieve. In this post, I take it back to basics, looking at the 3 Ms of marketing and how you can use them to create a strategic social media marketing plan and achieve your goals.