About Me
An experienced Google Ads specialist, without the agency layers
Hi there! I’m Heather, a Google Ads specialist helping businesses like yours generate high-quality leads since 2005. I know the world of digital marketing can feel overwhelming, but that’s where I come in – to simplify the process, optimise your ad spend, and deliver real, measurable results.
“For me, PPC isn’t just about clicks; it’s about helping businesses achieve their goals, whether that’s booking more sales calls, building your client base, or filling your pipeline with qualified leads. I’ve had the privilege of working with businesses across industries, so I understand that every company is different. That’s why I take a tailored approach to every campaign I manage.”
– Me
What Makes Me Different?
20 Years of Experience
I’ve been running PPC campaigns since the days when Google Ads was just starting out. I’ve seen the trends come and go, and I know what works.
B2B & B2C Lead Generation Focus
My expertise lies in helping businesses like yours connect with the right people – decision-makers ready to take action.
Google Partner
As a certified Google Partner, I stay ahead of the curve with access to the latest tools, insights, and best practices.
Chartered Marketer
I’m not just a PPC specialist, I’m a marketer through and through with an undergrad degree in Marketing and a postgrad degree in Digital Marketing. I’m also a Fellow of the Chartered Institute of Marketing (CMktr).
How I Work
I believe in keeping things simple, transparent, and effective. When you work with me, you can expect:
Collaborative approach
I’ll take the time to understand your business and goals.
Clear communication
No confusing jargon – just honest updates and recommendations.
Tailored Solutions
Every strategy I create is customised to your unique needs.
Why I’ve stayed independent
I’ve been freelance since 2012, and there’s a reason I’ve never wanted to build a large agency: I like doing the work.
I enjoy getting into an account, figuring out what’s happening and working directly with the people whose businesses are affected by the results. Staying independent means I can keep doing exactly that.
You’ll always deal directly with me, from the initial conversation through to the day-to-day management of your campaigns.
Looking for Google Ads support?
Whether you need an audit, ongoing management or some expert guidance, tell me what you need help with.