If you’re an avid Google Analytics user, or even if you just check in once a month to look at key reports, you may have already created a dashboard within Google Analytics so you can see all your key reports in one place. Dashboards provide a great, time-saving way to see the information that’s important … Read more
Data is a wonderful thing for us marketers. We can use it to assess the return on investment we’re getting from our marketing efforts, track how users found us and get to know more about how they interact with our content. But, if you run ad campaigns on Google, Facebook, Instagram, etc, you may have … Read more
Data. There’s plenty of it. With Google Analytics, Facebook Insights, Google Ads reports, Twitter Analytics, Instagram Insights, the list is endless. All this data is great for us marketers. We want to know what’s working, what’s not, where our website traffic is coming from, which social media posts get the most engagement and how much … Read more
If you have a website, you’ll no doubt be curious to know how people find it. And, if you’re spending money on advertising or investing time in promoting your services across different channels and platforms, you’ll want to know whether that investment is paying off. This is where our Google Analytics reports help to show … Read more
‘ve used several different tools over the years for tracking search engine rankings, links and other search marketing metrics, from free tools to paid for software, but never SEMrush. After a brief Twitter conversation with the guys at SEMrush, I had access to a free trial of the software. So here’s my chance to play about with the tools, see what it can do and whether it can compare to Moz’s tools and analytics.