We have clients large and small and there’s nothing we like more than to help out the smaller businesses that would otherwise not be able to afford our expertise, so when New Rise Digital approached us to contribute to their new book aimed at small businesses, we jumped at the chance!
Do you have all your internet marketing eggs in one basket? What would happen if that source of website traffic dried up tomorrow? Make sure you’re safeguarding your online efforts with a multi-channel marketing plan.
Yes, folks, I think the recession is still with us, but that doesn’t mean it’s all doom and gloom for businesses.
Historically we always see a surge in entrepreneurs setting up in business with people looking for inventive ways to replace their income or just add to it. And there’s always certain business sectors that will benefit from the otherwise depressing downturn in the economy, so how can digital marketing help?
Earlier this year, I reported on the new Facebook algorithm being a new opportunity for business Pages to capitalise on the increased exposure for link-share updates. However, since then, there’s been lots of reports of organic reach falling considerably for Facebook Page owners. Whether this is due to them not taking advantage of link-share updates, remains to be seen, but here’s what people are saying…
Providing you have your website linked to from your Google+ Business Page and you’re already using Google Analytics, you’ll now be able to see some of your data with your Google+ dashboard.
Google Analytics has become a big part of our working lives as marketing professionals. Where else could you get this much insight into your website visitors? Anyway, here I’ve picked out just 3 of my favourite reports which I use on a regular basis to report back to clients.
I’ve done my fair share of ranking reports for clients over the years. It’s something I’ve never really liked doing and always felt it needs to be sent back to the client with a list of reasons why this is not a valid or useful metric for measuring the success of an online campaign.
I’m back from a mini London adventure at the final day of SES Conference. It was very well attended with digital marketing folk from the UK and beyond.
Want to know what we talked about? There’s a great write up on StateofDigital.
It’s still surprises us, here at Skittish, how many businesses are prepared to invest in a website without sitting down and setting some goals for what they want that website to do. More often than not, it’s not that they want a website but more that they know they need one to order to compete with their competition. What businesses need to consider is how their website fits in to their overall marketing strategy.
The first ever Biddable World Conference gets off to a great start! Here’s the highlights (and the slides) from our presentation on Twitter advertising,