If you’re already running Facebook Ads, you’ll know that your ads will automatically show on Instagram unless you untick a few boxes in your placement settings. However, when was the last time you set up specific ads just for Instagram? According to Hootsuite, 50% of users become more interested in a brand after seeing an … Read more
Facebook Ads provide a wide range of advertising options, depending on your business goals. In this article, we’re looking specifically at ecommerce businesses, looking to sell more products through their online shop. If that’s you, dynamic remarketing is something you definitely need to be doing. Here’s why… First things first – get your pixel in … Read more
The BBC have reported the closure of Google+ to individuals after data linked to 500,000 accounts was recently breached.
With 320 million members Twitter is the 5th largest social media platform, and the most popular for consumers to interact with businesses. 54% of consumers will judge a business based on its interactions on Twitter and take action from that, with 77% users feeling more confident in a business once they have interacted with them. How then do you access the potential of Twitter for your business if you are not even sure about the jargon used?
The worst time to prepare for a crisis is in the middle of a crisis. Preparing in advance with a crisis management plan, using social media to your advantage will minimise the impact on your brand. Here’s how…
When you think of Social Media, I bet you think of socialising with friends and marketing opportunities for your business. However, social media can be a good tool to use when managing a business crisis. A crisis is classed as anything from a broken website to negative publicity. In this article, we will look at ways in which you can use social media to manage these crises.
Thinking of outsourcing your social media? Sounds like a great idea, right? But how effective can an external agency be at representing your brand and generating a return on your investment?
The second part in my experiments with following and unfollowing other Twitter users for the sole purpose of gaining more followers. Was it worth it? And, more importantly, did it add any value?
Have you been wondering how businesses are using Instagram and including things like contact details? Here’s how to change your Instagram account into a business account to unlock benefits such as Insights and adding additional contact details.
In 2015 I began an experiment. Just how easy is it to grow your followers on Twitter simply by following and unfollowing other accounts? Quite easy, it turns out. But is it worth the effort?