Google can seem like a mystery to many. We’re told that Google’s algorithm looks at over 200 on-page and off-page factors, but we’re not told exactly what all of those factors are. We also know that each factor has a different weighting; some are more important to Google than others. Again, we don’t know exactly … Read more
Backlinks are often touted as the holy grail of SEO. Building backlinks to your website is something recommended by many in the industry as a way to improve your search engine rankings. However, not all links are created equal. Some links will add a lot of value to your SEO efforts, some will add less … Read more
Unsplash (in case you didn’t know) is a royalty-free image sharing website that anyone can use to download and use professional photos for their website, blog or print projects (this site reeks of Unsplash images!). Starting in 2013 as a simple Tumblr blog with a mailing list that sent out a batch of new images … Read more
Algorithm changes, Penguin updates, Google penalties – all things we hear too often in the SEO world. So should we be changing our tactics every time Google moves the goal posts?
I was recently talking a group of business owners at a course we were running and the topic of organic and paid listings came up. One of the course attendees said to one of the others “there’s no such thing as SEO any more; it’s all about content”. Interesting statement. I agree in some part … Read more
Doing SEO on your website? Stop right there, put down the mouse and step away from your computer. Did you know that you’re doing potentially damage to your website’s standing with Google? No? Well read on to find out why and how to stay on the right side of the search giant.
Link building vs. content marketing. Which activity will get you the best results when optimising your website for search engines?
As the online world moves at an increasingly rapid pace, keeping up with the latest SEO strategy and design trend (not to mention catering for different devices on our websites) becomes a challenge. But the age old ‘form follows function’ still applies!
Link building has long been a staple of the SEOs diet but with Google getting wiser, what does the future hold for link building campaigns?
Traditionally, link building has been a major part of any SEO campaign. The more links you have, the better you’ll rank in the search results. And sadly, that was the case for many years. Many SEO companies offered link building packages, and they no doubt still do today, but in order to keep clients happy the emphasis had been more on quantity than quality [I’m speaking from experience here, but I know there are some great SEO companies out there too]. As an SEO company it was a difficult position to be in. Building links in a natural, organic way is hard work and time consuming, something that some clients may not appreciate. Although I see clients becoming more aware of SEO techniques, I think it’s really up to the SEO company to educate clients as much as possible and just be open and upfront about what’s involved.