Noticed anything different happening on Google recently?
Well, if you have a Google+ Local account or a Google Places listing for your business, you should now have been upgraded to the new ‘Google My Business’ account which merges search, maps and Google+ bringing all your business information into one place.
Google as a search engine is great. It’s a simple white page with a form and a button. You enter your search term and… well, that’s it really.
But when it comes to all the other stuff Google does, it always seems very complicated and unclear. This means that people who stand to benefit often don’t.
So sit up and pay attention. The recent changes to Google+ will help your business locally and this post is going to tell you how.
If you serve local markets, it’s going to be hugely beneficial to you to have an up-to-date Google+ profile.
Google+ isn’t as big as Facebook yet, and the facility to search local Google+ pages from within a Google+ account may not be well known, however, your Google+ Local page will still be displayed in Google’s search results with a pointer on the map for people searching for services in a particular area.