Advertising on social media channels such as Facebook has many challenges for businesses. There’s targeting and budgeting, creating visuals that engage an audience and dealing with the latest iOS update removing the ability to track certain users and optimise campaigns. One of the biggest challenges we can face is making sense of the data in … Read more
Facebook Ads provide a wide range of advertising options, depending on your business goals. In this article, we’re looking specifically at ecommerce businesses, looking to sell more products through their online shop. If that’s you, dynamic remarketing is something you definitely need to be doing. Here’s why… First things first – get your pixel in … Read more
Facebook Business Pages have become widely used by small businesses to reach their audience, engage and build a community. However, as Facebook’s newsfeed algorithm has evolved to favour posts from personal profiles (and not from business pages), the reach small businesses are likely to receive on their posts has been dramatically reduced with reports of … Read more
With the fall in organic reach on Facebook, it’s no wonder more and more businesses are using Facebook Ads to promote their products and services. If you’re new to the Ads Manager, there’s a few terms you’ll need to be familiar with in order to interpret your reports and assess the success of your campaigns.
Ever wanted to run successful ads on both Google and Facebook? Here’s a few things to bear in mind before you copy across your campaigns from one latform to another.
Heard that paying for Facebook Likes is a bad thing? Think again! It might just be your ticket to social media success.
Do you use Facebook advertising for your business or organisation? Or are you considering using Facebook advertising to counter the effect the new algorithm is having on organic reach? Well here’s a few things you may not know about Facebook ads that could potentially offer you an even smarter way to advertise.
Earlier this year, I reported on the new Facebook algorithm being a new opportunity for business Pages to capitalise on the increased exposure for link-share updates. However, since then, there’s been lots of reports of organic reach falling considerably for Facebook Page owners. Whether this is due to them not taking advantage of link-share updates, remains to be seen, but here’s what people are saying…
Get more engagement from your Facebook Page updates and take advantage of the new algorithm Facebook are using to display updates in your fans’ news feed!
Hashtags are a way of ‘tagging’ or ‘labelling’ an update or tweet with a specific keyword relating to the topic of the update. Users can then click on the hashtag link to show all updates and tweets talking about the same topic. Hashtags are well supported on Twitter, Google+, Instagram and LinkedIn, so you could say Facebook have been a little slow on the uptake, but they’re finally here!