Websites that don’t convert traffic into customers (or even attract traffic in the first place) are a huge problem for businesses large and small. Particularly, if you’ve invested your hard-earned money in a brand new website and you thought it was going to be game changing in terms of generating you new business. The sad … Read more
Mobile design is now more important than ever before – and not just because the mobile market is climbing and the majority of the population has a mobile phone. Mobile design has become a great way for companies to increase their viewership and catch greater nets of audiences, as well as expand a growing and hidden industry. Here’s why your company should spend some time and money on the mobile market industry: it’s growing, it’s important and it’s lesser known.
As the online world moves at an increasingly rapid pace, keeping up with the latest SEO strategy and design trend (not to mention catering for different devices on our websites) becomes a challenge. But the age old ‘form follows function’ still applies!
It’s still surprises us, here at Skittish, how many businesses are prepared to invest in a website without sitting down and setting some goals for what they want that website to do. More often than not, it’s not that they want a website but more that they know they need one to order to compete with their competition. What businesses need to consider is how their website fits in to their overall marketing strategy.
Business on the internet is a bit like a global DIY project. Some of the people out there are good enough to do a competent job and they get by. The problem is that the vast majority of people are producing DIY disasters. Faulty, dangerous wiring and insecure building work.
But don’t blame them. Blame the old internet ideology that you can make money online with no overheads and no experience.
I was recently asked at a networking event, how to find a good web designer. “Should I just Google Web designers in my area, or should I ask for a personal recommendation?” I’d say always go by recommendation like you would any tradesman, but there are a few other ways to find a good web designer that you can work with.
It’s easy to think that a website is just a website. It doesn’t really matter what it looks like, as long as it works, right?
Well, I have to disagree. Just like a picture says a thousand words, your website is saying all kinds of things about you and your business.
If you’ve been browsing the web recently (and who hasn’t?), you may have noticed that more and more websites now have some kind of cookie warning when you first visit the site. It may be a banner across the top, a pop-over window that greys out the background content, or a more discreet tab in the bottom corner. These cookie warnings will usually ask you to accept or decline the use of cookies.
Any business with a website needs that website to generate income for the business, whether directly through an e-commerce website (online shop) or indirectly through a brochure-style website with a means to contact you.
Let’s take a quick look back at 2012 and a brief glimpse into 2013 – how have you been marketing your business online and has it been successful?