Images play a vital role in shaping the user experience and impact your website’s success in more ways than one. From building connections with your audience to improving SEO and accessibility, images are an integral part of modern website design. You might think that images are just there to break up the text on a … Read more
Launching a new website is an exciting time for any business. Doing away with the old, outdated site and going live with a new design, new content and a more accurate representation of what you do. It might be your very first website for a new business venture and somehow getting the website live just … Read more
In the digital age, your website is often the first point of contact between your small business and potential customers. It’s your virtual storefront, and just like a physical store, it needs regular updates and maintenance to stay appealing and functional. But how do you know when it’s time for a complete overhaul rather than … Read more
Steve Krug’s “Don’t Make Me Think” is a cornerstone in the world of web usability. Since its first publication in 2000, it has been widely regarded as an essential read for anyone involved in web design, development, or digital marketing (and for good reason!). The second edition, released in 2005, builds on the original with … Read more
Creating a website brief can be a daunting task, especially if you’re not well-versed in web development terminology. However, it’s an essential step for ensuring that your new website meets your business goals and resonates with your target audience. This guide will help you craft a clear and comprehensive website brief, covering everything from assessing … Read more
Our website is rarely a ‘done and dusted’ affair. If we want our website to convert visitors into customers and leads, we need to be thinking about optimising the user’s experience on a regular basis. Taking data from our Google Analytics to assess engagement, identify where users are leaving our site and what content isn’t … Read more
Whether you’re building an entire website or simply designing a standalone landing page, having the customer at the heart of your build is the only way to go to get results. It makes sense to consider why your customers are on your website, what they want to achieve and what information they need to push … Read more
“There’s no such thing as a free lunch” as the saying goes. But how do free website builders fare when it comes to getting your business online an a shoestring budget? Let’s take a look! If you’re a brand new business, budgets are often tight and there’s a myriad of shiny new things to spend … Read more
Having a new website built, particularly when you’re just starting out in business, can be one of your biggest investments. And with a myriad of options out there to get your online presence off the ground, it’s often tempting to go with the cheapest option (we’re not going to get into free website builders here … Read more
With the invention of smart phones, and the advances in 3G, 4G and now 5G connectivity, came the inevitable rise in people using their mobile devices to browse the internet, but there has always been a lag in websites catering for mobile viewers. There’s an obvious investment required in mobile friendly web design to ensure … Read more