Launching a new website is exciting – the design’s fresh, the copy’s polished, and everything looks ready to go. But looks can be deceiving. If your goal is to generate leads (and not just compliments), you need to go beyond appearances. Before you hit publish, ask yourself these five questions to make sure your site … Read more
Images play a vital role in shaping the user experience and impact your website’s success in more ways than one. From building connections with your audience to improving SEO and accessibility, images are an integral part of modern website design. You might think that images are just there to break up the text on a … Read more
Launching a new website is an exciting time for any business. Doing away with the old, outdated site and going live with a new design, new content and a more accurate representation of what you do. It might be your very first website for a new business venture and somehow getting the website live just … Read more
In the vast landscape of the internet, encountering a 404 error page is a common experience for most users. These pages indicate that the requested resource (web page) couldn’t be found on the server, often due to a broken link or mistyped URL. While a 404 error might seem like a minor inconvenience, it holds … Read more
In the digital age, your website is often the first point of contact between your small business and potential customers. It’s your virtual storefront, and just like a physical store, it needs regular updates and maintenance to stay appealing and functional. But how do you know when it’s time for a complete overhaul rather than … Read more
Steve Krug’s “Don’t Make Me Think” is a cornerstone in the world of web usability. Since its first publication in 2000, it has been widely regarded as an essential read for anyone involved in web design, development, or digital marketing (and for good reason!). The second edition, released in 2005, builds on the original with … Read more
Creating a website brief can be a daunting task, especially if you’re not well-versed in web development terminology. However, it’s an essential step for ensuring that your new website meets your business goals and resonates with your target audience. This guide will help you craft a clear and comprehensive website brief, covering everything from assessing … Read more
We get it, your website has been around a while. It served its purpose when you first commissioned it with your web developer, but now your business has grown and evolved. Perhaps you’ve changed your service offering, perhaps you work a little differently to how you did a few years ago or perhaps you’ve had … Read more
How long would you give a website that took too long to load? Google says that over 50 percent of visitors abandon a site if it takes longer than three seconds to load on their mobile device. It’s no surprise then that the probability of a website bounce increases by 32% as page load time … Read more
Web design, like many things in this world, goes through different phases or “fashions” over time. When the internet was new, websites were limited in their design, relying on text-only layouts with limited fonts and tables to separate out the content. Frames were used to display different areas of a website such as the header, … Read more