Distraction-free design for better conversions

Distraction-free design for better conversions

Web design, like many things in this world, goes through different phases or “fashions” over time. When the internet was new, websites were limited in their design, relying on text-only layouts with limited fonts and tables to separate out the content. Frames were used to display different areas of a website such as the header, … Read more

Why it takes 3 people to build an effective website

When's the best time to optimise your website for search engines?

Websites that don’t convert traffic into customers (or even attract traffic in the first place) are a huge problem for businesses large and small. Particularly, if you’ve invested your hard-earned money in a brand new website and you thought it was going to be game changing in terms of generating you new business. The sad … Read more

Google AdWords – What is your Quality Score?

Google Ads Quality Score

Many businesses and organisations use the Google AdWords advertising program to promote their products and services in Google’s search results. It’s often a great way to supplement an SEO (Search Engine Optimisation) campaign if a business operates in a very competitive market as Google AdWords allows you to compete with some of the bigger players and see your website appear on the first page of search results for your chosen search term. This can happen in a short space of time whereas an SEO campaign may take several months to see the website appearing so high up.