Web design, like many things in this world, goes through different phases or “fashions” over time. When the internet was new, websites were limited in their design, relying on text-only layouts with limited fonts and tables to separate out the content. Frames were used to display different areas of a website such as the header, … Read more
Our website is rarely a ‘done and dusted’ affair. If we want our website to convert visitors into customers and leads, we need to be thinking about optimising the user’s experience on a regular basis. Taking data from our Google Analytics to assess engagement, identify where users are leaving our site and what content isn’t … Read more
If you’re creating a landing page with the purpose of generating leads for your business, you’ll want to make sure that it’s not just another page on your website. In order for it to become an effective sales page, you’ll need to spend a bit of time curating the content, structuring the page and really … Read more
In marketing and web design, we talk a lot the Call-to-Action (or CTA) and how important it is to include this on your sales and landing pages. It’s the key element that takes your website visitors to the next stage in their customer journey and an inch closer to the goal you have set for … Read more
Images are an important aspect of website design strategy, from professional product photography to really showcase your products to headshots and group shots to show your team in their best light. With fantastic imagery, you can make a mediocre website look fantastic and, likewise, with poor photography, you can make a fantastic website look unprofessional … Read more
It’s the million dollar question that we’d all like the answer to, but there are so many factors involved, it can be difficult to figure out why some websites and landing pages perform better than others at generating sales and leads. Here’s some of the main factors and issues we come across with landing pages: … Read more
Websites that don’t convert traffic into customers (or even attract traffic in the first place) are a huge problem for businesses large and small. Particularly, if you’ve invested your hard-earned money in a brand new website and you thought it was going to be game changing in terms of generating you new business. The sad … Read more
Google Analytics has become a big part of our working lives as marketing professionals. Where else could you get this much insight into your website visitors? Anyway, here I’ve picked out just 3 of my favourite reports which I use on a regular basis to report back to clients.