In marketing and web design, we talk a lot the Call-to-Action (or CTA) and how important it is to include this on your sales and landing pages. It’s the key element that takes your website visitors to the next stage in their customer journey and an inch closer to the goal you have set for … Read more
Google Analytics is a fantastic free tool used by millions of website owners and marketers to track the traffic visiting their website.
Whilst the metrics you need to focus on will depend on what your overall marketing goals are, there are some metrics that Analytics provides us that we needn’t get too hung up about. In this article, we’ll take a look at bounce rate as an example.
Mobile design is now more important than ever before – and not just because the mobile market is climbing and the majority of the population has a mobile phone. Mobile design has become a great way for companies to increase their viewership and catch greater nets of audiences, as well as expand a growing and hidden industry. Here’s why your company should spend some time and money on the mobile market industry: it’s growing, it’s important and it’s lesser known.