When it comes to running a successful online business, traffic is only part of the equation. You might have thousands of visitors each day, but if they aren’t converting, it’s just numbers. That’s where Conversion Rate Optimisation (CRO) comes in. CRO is all about fine-tuning your website or landing page to maximise the percentage of … Read more
Web design, like many things in this world, goes through different phases or “fashions” over time. When the internet was new, websites were limited in their design, relying on text-only layouts with limited fonts and tables to separate out the content. Frames were used to display different areas of a website such as the header, … Read more
Our website is rarely a ‘done and dusted’ affair. If we want our website to convert visitors into customers and leads, we need to be thinking about optimising the user’s experience on a regular basis. Taking data from our Google Analytics to assess engagement, identify where users are leaving our site and what content isn’t … Read more
If you’re creating a landing page with the purpose of generating leads for your business, you’ll want to make sure that it’s not just another page on your website. In order for it to become an effective sales page, you’ll need to spend a bit of time curating the content, structuring the page and really … Read more
A site that loads slowly is frustrating for the user. We’re all impatient beings and since the dawn of the internet we’ve been craving faster connections and quicker response times. It’s no wonder a slow loading site can have a negative impact on our marketing efforts by increasing our bounce rate and reducing the number … Read more
In marketing and web design, we talk a lot the Call-to-Action (or CTA) and how important it is to include this on your sales and landing pages. It’s the key element that takes your website visitors to the next stage in their customer journey and an inch closer to the goal you have set for … Read more
If you’re driving more traffic to your website from advertising, search engines and social media but not seeing an uplift in enquiries, sign ups or sales, perhaps it’s time to focus a little attention on conversion rate optimisation. That is, reviewing your website and how well its navigation and flow is guiding your visitors on … Read more
Images are an important aspect of website design strategy, from professional product photography to really showcase your products to headshots and group shots to show your team in their best light. With fantastic imagery, you can make a mediocre website look fantastic and, likewise, with poor photography, you can make a fantastic website look unprofessional … Read more
Creating landing pages for your website visitors is one skill we can all benefit from, but optimising them for search engines such as Google and Bing, can be a different ball game. Firstly, we want our landing page to show up in search results. We want people looking for our services to be able to … Read more
It’s the million dollar question that we’d all like the answer to, but there are so many factors involved, it can be difficult to figure out why some websites and landing pages perform better than others at generating sales and leads. Here’s some of the main factors and issues we come across with landing pages: … Read more