Heard people mention “Google Tag Manager” or “GTM” and weren’t sure what they were talking about? We’ve got you covered in this introduction to this amazing (in our opinion) tool: Google Tag Manager (GTM) is a free tool from Google that allows you to manage and deploy marketing tags (snippets of code) on your website … Read more
We get it, your website has been around a while. It served its purpose when you first commissioned it with your web developer, but now your business has grown and evolved. Perhaps you’ve changed your service offering, perhaps you work a little differently to how you did a few years ago or perhaps you’ve had … Read more
Advertising on social media channels such as Facebook has many challenges for businesses. There’s targeting and budgeting, creating visuals that engage an audience and dealing with the latest iOS update removing the ability to track certain users and optimise campaigns. One of the biggest challenges we can face is making sense of the data in … Read more
Data is a wonderful thing for us marketers. We can use it to assess the return on investment we’re getting from our marketing efforts, track how users found us and get to know more about how they interact with our content. But, if you run ad campaigns on Google, Facebook, Instagram, etc, you may have … Read more
Data. There’s plenty of it. With Google Analytics, Facebook Insights, Google Ads reports, Twitter Analytics, Instagram Insights, the list is endless. All this data is great for us marketers. We want to know what’s working, what’s not, where our website traffic is coming from, which social media posts get the most engagement and how much … Read more
If you have a website, you’ll no doubt be curious to know how people find it. And, if you’re spending money on advertising or investing time in promoting your services across different channels and platforms, you’ll want to know whether that investment is paying off. This is where our Google Analytics reports help to show … Read more
Google Analytics provides us with a wealth of information about how people find our website, how they interact with it and can even track how engaged they are with our content. The data in our reports is a critical part of being able to evaluate not only how our website performs at converting traffic, but … Read more
Knowing where your website traffic is coming from is important. It lets you know how people are finding you and which marketing activities are paying off. What’s more important, though, is where your enquiries and sales are coming from as you may have a lot of traffic from one particular source that never converts. With … Read more
Engagement is something you may associate with social media – the engagement you get on your posts when people like, comment, share, retweet and reply to your posts – it’s a great indication that your content is hitting the spot and resonating with your audience. But have you ever measured the engagement on your website? … Read more
If you’re driving more traffic to your website from advertising, search engines and social media but not seeing an uplift in enquiries, sign ups or sales, perhaps it’s time to focus a little attention on conversion rate optimisation. That is, reviewing your website and how well its navigation and flow is guiding your visitors on … Read more