Our website is rarely a ‘done and dusted’ affair. If we want our website to convert visitors into customers and leads, we need to be thinking about optimising the user’s experience on a regular basis. Taking data from our Google Analytics to assess engagement, identify where users are leaving our site and what content isn’t … Read more
Whether you’re building an entire website or simply designing a standalone landing page, having the customer at the heart of your build is the only way to go to get results. It makes sense to consider why your customers are on your website, what they want to achieve and what information they need to push … Read more
“There’s no such thing as a free lunch” as the saying goes. But how do free website builders fare when it comes to getting your business online an a shoestring budget? Let’s take a look! If you’re a brand new business, budgets are often tight and there’s a myriad of shiny new things to spend … Read more
Having a new website built, particularly when you’re just starting out in business, can be one of your biggest investments. And with a myriad of options out there to get your online presence off the ground, it’s often tempting to go with the cheapest option (we’re not going to get into free website builders here … Read more
With the invention of smart phones, and the advances in 3G, 4G and now 5G connectivity, came the inevitable rise in people using their mobile devices to browse the internet, but there has always been a lag in websites catering for mobile viewers. There’s an obvious investment required in mobile friendly web design to ensure … Read more
If you’re creating a landing page with the purpose of generating leads for your business, you’ll want to make sure that it’s not just another page on your website. In order for it to become an effective sales page, you’ll need to spend a bit of time curating the content, structuring the page and really … Read more
Website usability is one of the most important factors when creating a website. Our focus should always be on how potential customers will interact with our site and how they will accomplish what they need to do. This is where a site search feature can be a real benefit to the majority of websites. We … Read more
In marketing and web design, we talk a lot the Call-to-Action (or CTA) and how important it is to include this on your sales and landing pages. It’s the key element that takes your website visitors to the next stage in their customer journey and an inch closer to the goal you have set for … Read more
Images are an important aspect of website design strategy, from professional product photography to really showcase your products to headshots and group shots to show your team in their best light. With fantastic imagery, you can make a mediocre website look fantastic and, likewise, with poor photography, you can make a fantastic website look unprofessional … Read more
If your website is your online shop, your home page (or ‘homepage’) is your shop window, so it’s the last place you’ll want to be making mistakes when it comes to attracting new customers. As with a brick and mortar store there’s a right way and a wrong way to set up your shop window … Read more