Advertising on social media channels such as Facebook has many challenges for businesses. There’s targeting and budgeting, creating visuals that engage an audience and dealing with the latest iOS update removing the ability to track certain users and optimise campaigns. One of the biggest challenges we can face is making sense of the data in … Read more
Google Analytics provides us with a wealth of information about how people find our website, how they interact with it and can even track how engaged they are with our content. The data in our reports is a critical part of being able to evaluate not only how our website performs at converting traffic, but … Read more
Knowing where your website traffic is coming from is important. It lets you know how people are finding you and which marketing activities are paying off. What’s more important, though, is where your enquiries and sales are coming from as you may have a lot of traffic from one particular source that never converts. With … Read more
If you’re driving more traffic to your website from advertising, search engines and social media but not seeing an uplift in enquiries, sign ups or sales, perhaps it’s time to focus a little attention on conversion rate optimisation. That is, reviewing your website and how well its navigation and flow is guiding your visitors on … Read more
Any business with a website needs that website to generate income for the business, whether directly through an e-commerce website (online shop) or indirectly through a brochure-style website with a means to contact you.