Email marketing is a powerful tool for small businesses, offering a direct line to your audience and the potential to drive significant engagement and sales. However, it’s easy to make mistakes that can undermine your efforts and alienate your subscribers. Here are ten common email marketing mistakes to avoid, along with tips on how to … Read more
In the fast-paced world of ecommerce, standing out from the competition and fostering lasting customer relationships are paramount. One of the most effective tools at your disposal is email automation. This powerful strategy can help you win new business, encourage repeat purchases, and build strong, lasting connections with your customers. In this post, we’ll explore … Read more
You’ve worked hard to generate leads from your landing pages, but it’s unlikely that your leads are ready to buy straight away. It can seem a little disheartening to see your marketing apparently “working”, but then not seeing an immediate increase in sales and new clients. It often comes down to timing. If your leads … Read more
If you’re new to email marketing, you may not be aware that there are two types of emails we can send to our subscribers: HTML and plain text. In this article we’ll look at HTML vs. plain text emails; the difference between the two, what the benefits are of each format and which you should … Read more
Your subject line is possibly the most influential factor in engaging your audience with email marketing. Those few words can make or break a campaign. It’s what your recipient scans in their inbox and helps them make a split second decision whether or not to open the email or hit delete. You might spend hours … Read more
Building an email database from scratch is tough. You can place a sign up form on your website relatively easily, but getting your website visitors to sign up can be more of a challenge. Particularly if you’re not giving them a compelling enough reason to subscribe. That’s where you need to think about giving them … Read more
If you have a database of email addresses that you use to send out regular newsletters and sales emails to your audience, you’ve probably encountered declining email open rates when you look at your reports. This can happen gradually over months or years, but sometimes we can see a drop in open rates with every … Read more
Email marketing is nothing new, in fact it pre-dates social media and is something many marketers have a love-hate relationship with. We know email marketing can be an extremely effective way to convert your audience into customers and encourage repeat business, but doing it well can be a challenge. One of the biggest concerns we … Read more
Email automation is a great way to get some of your marketing tasks running on autopilot, freeing you up to focus of building customer relationships. However, automating anything can feel a little impersonal and robotic which could lead to less engagement from your audience. So how do we balance convenience and time-saving with a personal … Read more
We’re big fans of “free” here at Skittish and base a lot of our recommendations around free alternatives for various software solutions to help small business market their products and services. (With the exception of free website builders, but we won’t get into that here!). Free email marketing software offers a great way for businesses … Read more