So you’ve joined LinkedIn, filled out your profile and connected with people you know. What next?
Like all social media channels (and real-life networking), you get out of it what you put into it. Having a profile on LinkedIn isn’t enough, you need to be spending time connecting and engaging with people.
Here’s our top 5 ways to make the most of the time you spend on LinkedIn
The second part in my experiments with following and unfollowing other Twitter users for the sole purpose of gaining more followers. Was it worth it? And, more importantly, did it add any value?
Heard that paying for Facebook Likes is a bad thing? Think again! It might just be your ticket to social media success.
We’ve probably all seen some of these LinkedIn profile pictures and I’m sure a few of you reading this are guilty of these too. So let’s take a look at the top 5 worst LinkedIn photos.
You spend ages putting together posts for Facebook and Twitter, but no one engages with you? Why is it some brands do well on social media while others don’t?
Hashtags are a way of ‘tagging’ or ‘labelling’ an update or tweet with a specific keyword relating to the topic of the update. Users can then click on the hashtag link to show all updates and tweets talking about the same topic. Hashtags are well supported on Twitter, Google+, Instagram and LinkedIn, so you could say Facebook have been a little slow on the uptake, but they’re finally here!
I watched in anticipation as a new Facebook group was set up to allow a group of business people to advertise their businesses to the other group members. This seemed to be a knee jerk reaction to the growing number of people hijacking the community Facebook group (originally set up to provide business people with a support network) with sales related messages.
Too many people and businesses jump into using social media because they know they should be, but have no clear plan of what they hope to achieve. In this post, I take it back to basics, looking at the 3 Ms of marketing and how you can use them to create a strategic social media marketing plan and achieve your goals.
If you use Hootsuite to manage your tweets, you may have noticed that it will show you the number followers you have, the number of people you’re following, how many updates you’ve made and your ‘Klout’. In this article, we aim to explain a little more about what Klout actually is and whether it’s something you need to worry about.
Let’s take a quick look back at 2012 and a brief glimpse into 2013 – how have you been marketing your business online and has it been successful?