Good News for Facebook Page Owners!
Get more engagement from your Facebook Page updates and take advantage of the new algorithm Facebook are using to display updates in your fans’ news feed!
Biddable World Conference 2014
It’s with great pleasure and excitement that we announce that Heather will be at this year’s Biddable World Conference on 21 January 2014. Heather’s talk will focus on Twitter Ads – launched in November 2013 to UK advertisers.
The Importance Of A Content Marketing Strategy
We all know it only takes a few seconds to make an impression.But did you realise that if you don’t make a great impression on your website visitors within three seconds you will lose half of them?
How to export your LinkedIn contacts – the new way!
As we network and do business with others, we build up our contacts and connections on LinkedIn (or at least we should do!). However, as we’ve been delivering email marketing and social media training here at Skittish, we’ve found that not many people are aware that they can export a list of their connections including contact details into a spreadsheet (.CSV file). Like with all social media platforms, LinkedIn like to keep moving things around, changing things and generally making a fool out of people like us trainers as we try to show someone how to export their connections, only to find the page has completely changed and the link has moved!
Why Hire An Internet Marketing Consultant?
Business on the internet is a bit like a global DIY project. Some of the people out there are good enough to do a competent job and they get by. The problem is that the vast majority of people are producing DIY disasters. Faulty, dangerous wiring and insecure building work.
But don’t blame them. Blame the old internet ideology that you can make money online with no overheads and no experience.
Google’s new algorithm changes – what website owners need to know
Google is constantly trying to deliver the best results possible for each and every search done through its search engine. In order to ensure we get the best results, Google makes regular updates to the way in which it ranks web pages. These changes are known as algorithm updates and they happen more often than you think. It is only when something major changes that we hear the news from Google themselves.
Why Local Businesses Need To Know About Google+
Google as a search engine is great. It’s a simple white page with a form and a button. You enter your search term and… well, that’s it really.
But when it comes to all the other stuff Google does, it always seems very complicated and unclear. This means that people who stand to benefit often don’t.
So sit up and pay attention. The recent changes to Google+ will help your business locally and this post is going to tell you how.
Facebook hashtags
Hashtags are a way of ‘tagging’ or ‘labelling’ an update or tweet with a specific keyword relating to the topic of the update. Users can then click on the hashtag link to show all updates and tweets talking about the same topic. Hashtags are well supported on Twitter, Google+, Instagram and LinkedIn, so you could say Facebook have been a little slow on the uptake, but they’re finally here!
Social media etiquette – can and should social media be used as a sales tool?
I watched in anticipation as a new Facebook group was set up to allow a group of business people to advertise their businesses to the other group members. This seemed to be a knee jerk reaction to the growing number of people hijacking the community Facebook group (originally set up to provide business people with a support network) with sales related messages.
Focus your social media campaigns
Too many people and businesses jump into using social media because they know they should be, but have no clear plan of what they hope to achieve. In this post, I take it back to basics, looking at the 3 Ms of marketing and how you can use them to create a strategic social media marketing plan and achieve your goals.