If you’ve ever wondered why those pesky competitors continue to show up higher than you on Google’s search results despite your SEO efforts, it might be time to roll up your sleeves and delve deep into a competitor analysis. Why do a competitor analysis? First of all, you might be thinking, what’s the point in … Read more
SEO is losing favour in the Digital Marketing world and the focus seems to be shifting more and more towards Content Marketing. But is this the right move for your business?
Google is constantly trying to deliver the best results possible for each and every search done through its search engine. In order to ensure we get the best results, Google makes regular updates to the way in which it ranks web pages. These changes are known as algorithm updates and they happen more often than you think. It is only when something major changes that we hear the news from Google themselves.