Advertising on LinkedIn can be a great way for B2B companies to reach their target audience. Whilst most companies tend to gravitate towards Google Ads and Facebook Ads as the potential audience is a lot larger, LinkedIn offers a unique way to target businesses and professionals. Overview of LinkedIn Advertising options and targeting If you’ve … Read more
We all see posts on LinkedIn that we’d rather not. Maybe it’s a sales pitch for something we’re not interested in. Maybe it’s something we feel doesn’t belong on LinkedIn due to its content being too “Facebook-y”, too political, too negative. Or maybe it’s cringe-worthy videos you feel aren’t adding value to your feed. Well, … Read more
So you’ve joined LinkedIn, filled out your profile and connected with people you know. What next?
Like all social media channels (and real-life networking), you get out of it what you put into it. Having a profile on LinkedIn isn’t enough, you need to be spending time connecting and engaging with people.
Here’s our top 5 ways to make the most of the time you spend on LinkedIn
Last year, I wrote an article called 5 LinkedIn Profiles Pictures that Shouldn’t Happen, but I don’t feel I covered all of them with that first 5, so here’s another 5 profile pictures that seem to be representing professional people (badly) on LinkedIn.
We’ve probably all seen some of these LinkedIn profile pictures and I’m sure a few of you reading this are guilty of these too. So let’s take a look at the top 5 worst LinkedIn photos.
Here’s a story about a Network Marketing “professional” using LinkedIn all wrong. Don’t let this be you!
Hashtags are a way of ‘tagging’ or ‘labelling’ an update or tweet with a specific keyword relating to the topic of the update. Users can then click on the hashtag link to show all updates and tweets talking about the same topic. Hashtags are well supported on Twitter, Google+, Instagram and LinkedIn, so you could say Facebook have been a little slow on the uptake, but they’re finally here!
Too many people and businesses jump into using social media because they know they should be, but have no clear plan of what they hope to achieve. In this post, I take it back to basics, looking at the 3 Ms of marketing and how you can use them to create a strategic social media marketing plan and achieve your goals.
There’s so many social media platforms out there now, that we feel we should be on every one in case we’re missing out. For small businesses, that might not be necessary. Depending on your industry and target market, some social networks may be less appropriate, and generate less interest.