If you’ve ever wondered why those pesky competitors continue to show up higher than you on Google’s search results despite your SEO efforts, it might be time to roll up your sleeves and delve deep into a competitor analysis. Why do a competitor analysis? First of all, you might be thinking, what’s the point in … Read more
SEO. It’s all about keywords, right? But how do you know which keywords you should be using on your website? First of all, let’s look at why we do SEO in the first place. Is it to get your website to the top of page one in Google? Maybe. But for us, that’s just vanity. … Read more
Google Ads can be a minefield if you’re unfamiliar with the platform. There’s so many settings and variables to consider when creating and optimising campaigns that you could easily be wasting advertising budget or leaving money on the table! As we deliver training on setting up and managing Google Ads, we thought it would be … Read more
SEO is dead – we’ve heard it so many times, but I wouldn’t believe it if I were you. That said, is keyword research becoming an obsolete part of the SEO process with advancements such as semantic search playing a bigger role in search engine rankings. Here’s what we think.
We all know it only takes a few seconds to make an impression.But did you realise that if you don’t make a great impression on your website visitors within three seconds you will lose half of them?
How do people find your website? You may think, well that’s easy, they search for such and such a keyword or phrase. But do they? Making assumptions like this can lead to some poor choices and, even worse, poor optimisation of your website.