Engagement is something you may associate with social media – the engagement you get on your posts when people like, comment, share, retweet and reply to your posts – it’s a great indication that your content is hitting the spot and resonating with your audience. But have you ever measured the engagement on your website? … Read more
If you’re driving more traffic to your website from advertising, search engines and social media but not seeing an uplift in enquiries, sign ups or sales, perhaps it’s time to focus a little attention on conversion rate optimisation. That is, reviewing your website and how well its navigation and flow is guiding your visitors on … Read more
Google Analytics gives us a wealth of useful, insightful, but often confusing data about our website traffic and one such metric displayed on our dashboards is Bounce Rate. So, what is bounce rate, how is it calculated and what does it mean for your business? Let’s start with what a “bounce” is and what it’s … Read more
Google Analytics is a fantastic free tool used by millions of website owners and marketers to track the traffic visiting their website.
Whilst the metrics you need to focus on will depend on what your overall marketing goals are, there are some metrics that Analytics provides us that we needn’t get too hung up about. In this article, we’ll take a look at bounce rate as an example.