We get it, your website has been around a while. It served its purpose when you first commissioned it with your web developer, but now your business has grown and evolved. Perhaps you’ve changed your service offering, perhaps you work a little differently to how you did a few years ago or perhaps you’ve had … Read more
Advertising on social media channels such as Facebook has many challenges for businesses. There’s targeting and budgeting, creating visuals that engage an audience and dealing with the latest iOS update removing the ability to track certain users and optimise campaigns. One of the biggest challenges we can face is making sense of the data in … Read more
PPC (Pay Per Click) campaigns are often an essential source of traffic and revenue for many businesses, so making sure you’re investing your budget wisely is essential. PPC can get expensive and, depending on your industry, ridiculously competitive, so keeping tabs on your campaigns’ performance is a must, but how do you know if you … Read more
If you’re an avid Google Analytics user, or even if you just check in once a month to look at key reports, you may have already created a dashboard within Google Analytics so you can see all your key reports in one place. Dashboards provide a great, time-saving way to see the information that’s important … Read more
Data is a wonderful thing for us marketers. We can use it to assess the return on investment we’re getting from our marketing efforts, track how users found us and get to know more about how they interact with our content. But, if you run ad campaigns on Google, Facebook, Instagram, etc, you may have … Read more
Data. There’s plenty of it. With Google Analytics, Facebook Insights, Google Ads reports, Twitter Analytics, Instagram Insights, the list is endless. All this data is great for us marketers. We want to know what’s working, what’s not, where our website traffic is coming from, which social media posts get the most engagement and how much … Read more
If you have a database of email addresses and you’re sending out email campaigns on a regular basis, but not reviewing and acting on the data in your reports, you’re just scratching the surface of what’s possible with email marketing. Each email marketing platform provides data on how well your campaigns perform from open rates … Read more
If you’re driving more traffic to your website from advertising, search engines and social media but not seeing an uplift in enquiries, sign ups or sales, perhaps it’s time to focus a little attention on conversion rate optimisation. That is, reviewing your website and how well its navigation and flow is guiding your visitors on … Read more