Launching a new website is exciting – the design’s fresh, the copy’s polished, and everything looks ready to go. But looks can be deceiving. If your goal is to generate leads (and not just compliments), you need to go beyond appearances. Before you hit publish, ask yourself these five questions to make sure your site … Read more
Images play a vital role in shaping the user experience and impact your website’s success in more ways than one. From building connections with your audience to improving SEO and accessibility, images are an integral part of modern website design. You might think that images are just there to break up the text on a … Read more
If you’re creating a landing page with the purpose of generating leads for your business, you’ll want to make sure that it’s not just another page on your website. In order for it to become an effective sales page, you’ll need to spend a bit of time curating the content, structuring the page and really … Read more
In marketing and web design, we talk a lot the Call-to-Action (or CTA) and how important it is to include this on your sales and landing pages. It’s the key element that takes your website visitors to the next stage in their customer journey and an inch closer to the goal you have set for … Read more
If you’re driving more traffic to your website from advertising, search engines and social media but not seeing an uplift in enquiries, sign ups or sales, perhaps it’s time to focus a little attention on conversion rate optimisation. That is, reviewing your website and how well its navigation and flow is guiding your visitors on … Read more
It’s the million dollar question that we’d all like the answer to, but there are so many factors involved, it can be difficult to figure out why some websites and landing pages perform better than others at generating sales and leads. Here’s some of the main factors and issues we come across with landing pages: … Read more
[Guest post kindly provided by Convertica – the conversion rate optimisation specialists] In an online-centric world, being able to make Internet sales is a vital part of most businesses’ success. No matter the size of your business or its years of operation, you may need to increase your online sales. Whether you’re struggling to close … Read more