Do you have all your internet marketing eggs in one basket? What would happen if that source of website traffic dried up tomorrow? Make sure you’re safeguarding your online efforts with a multi-channel marketing plan.
Providing you have your website linked to from your Google+ Business Page and you’re already using Google Analytics, you’ll now be able to see some of your data with your Google+ dashboard.
I’ve done my fair share of ranking reports for clients over the years. It’s something I’ve never really liked doing and always felt it needs to be sent back to the client with a list of reasons why this is not a valid or useful metric for measuring the success of an online campaign.
Google is constantly trying to deliver the best results possible for each and every search done through its search engine. In order to ensure we get the best results, Google makes regular updates to the way in which it ranks web pages. These changes are known as algorithm updates and they happen more often than you think. It is only when something major changes that we hear the news from Google themselves.
Google as a search engine is great. It’s a simple white page with a form and a button. You enter your search term and… well, that’s it really.
But when it comes to all the other stuff Google does, it always seems very complicated and unclear. This means that people who stand to benefit often don’t.
So sit up and pay attention. The recent changes to Google+ will help your business locally and this post is going to tell you how.
Hashtags are a way of ‘tagging’ or ‘labelling’ an update or tweet with a specific keyword relating to the topic of the update. Users can then click on the hashtag link to show all updates and tweets talking about the same topic. Hashtags are well supported on Twitter, Google+, Instagram and LinkedIn, so you could say Facebook have been a little slow on the uptake, but they’re finally here!
If you serve local markets, it’s going to be hugely beneficial to you to have an up-to-date Google+ profile.
Google+ isn’t as big as Facebook yet, and the facility to search local Google+ pages from within a Google+ account may not be well known, however, your Google+ Local page will still be displayed in Google’s search results with a pointer on the map for people searching for services in a particular area.
Let’s take a quick look back at 2012 and a brief glimpse into 2013 – how have you been marketing your business online and has it been successful?
There’s so many social media platforms out there now, that we feel we should be on every one in case we’re missing out. For small businesses, that might not be necessary. Depending on your industry and target market, some social networks may be less appropriate, and generate less interest.
How do people find your website? You may think, well that’s easy, they search for such and such a keyword or phrase. But do they? Making assumptions like this can lead to some poor choices and, even worse, poor optimisation of your website.