Google Ads and Facebook advertising are two very different platforms, but when you’re advertising on both, it’s tempting to compare metrics to see which is performing better. Here’s a quick overview on why you should be very careful about comparing the two and what kind of results you should expect from each. One of the … Read more
This may come as a surprise to you, but web crawlers are still struggling to understand the content and context of your webpages. Even Google’s web crawlers are not 100% on this. I’m not saying that your pages are not getting indexed or that they are not ranking in the SERPs, but what I am saying is that you may be missing a huge opportunity to get more people to click through to your webpages.
I’ve done my fair share of ranking reports for clients over the years. It’s something I’ve never really liked doing and always felt it needs to be sent back to the client with a list of reasons why this is not a valid or useful metric for measuring the success of an online campaign.
Many businesses and organisations use the Google AdWords advertising program to promote their products and services in Google’s search results. It’s often a great way to supplement an SEO (Search Engine Optimisation) campaign if a business operates in a very competitive market as Google AdWords allows you to compete with some of the bigger players and see your website appear on the first page of search results for your chosen search term. This can happen in a short space of time whereas an SEO campaign may take several months to see the website appearing so high up.