Performance Max campaigns (or PMax campaigns) are a type of goal-based campaign in Google Ads designed to help advertisers drive performance across all Google’s advertising channels using a single automated campaign. They use machine learning to optimise ad delivery and performance in real-time, leveraging data from across Google’s platforms. Over the last couple of years, … Read more
Pay-per-click (PPC) Advertising is a popular way to generate traffic to a website, with text ads, display and video ads giving advertisers a variety of ways to reach their target audience. Over the years, PPC Ads have become synonymous with Google Ads, with Google being the most used search engine in the UK and the … Read more
Advertising on social media channels such as Facebook has many challenges for businesses. There’s targeting and budgeting, creating visuals that engage an audience and dealing with the latest iOS update removing the ability to track certain users and optimise campaigns. One of the biggest challenges we can face is making sense of the data in … Read more
If you’re already running Facebook Ads, you’ll know that your ads will automatically show on Instagram unless you untick a few boxes in your placement settings. However, when was the last time you set up specific ads just for Instagram? According to Hootsuite, 50% of users become more interested in a brand after seeing an … Read more
Facebook Ads provide a wide range of advertising options, depending on your business goals. In this article, we’re looking specifically at ecommerce businesses, looking to sell more products through their online shop. If that’s you, dynamic remarketing is something you definitely need to be doing. Here’s why… First things first – get your pixel in … Read more
Facebook Business Pages have become widely used by small businesses to reach their audience, engage and build a community. However, as Facebook’s newsfeed algorithm has evolved to favour posts from personal profiles (and not from business pages), the reach small businesses are likely to receive on their posts has been dramatically reduced with reports of … Read more
Using customer data for your paid social campaigns Paid advertising on social media can be a bit of a minefield to say the least. Designing your campaigns for different ad placements, deciding on your messaging and calls-to-action as well as planning and managing an advertising budget can be time consuming, confusing and frustrating. Then we … Read more
Who doesn’t want to generate leads for their business at times like this? There’s lots of ways to go about acquiring new leads, but some social media platforms make it even easier with built-in features that let you collect data as part of your advertising campaign. Yes, that’s right, it’s part of their paid-for service, … Read more
Advertising on LinkedIn can be a great way for B2B companies to reach their target audience. Whilst most companies tend to gravitate towards Google Ads and Facebook Ads as the potential audience is a lot larger, LinkedIn offers a unique way to target businesses and professionals. Overview of LinkedIn Advertising options and targeting If you’ve … Read more
Google Ads and Facebook advertising are two very different platforms, but when you’re advertising on both, it’s tempting to compare metrics to see which is performing better. Here’s a quick overview on why you should be very careful about comparing the two and what kind of results you should expect from each. One of the … Read more