Updated: March 2025 One of the quickest ways to start generating traffic to your website is through Google Ads. You can create ads that appear at the top of search results when people search for your chosen keywords. Simple, right? In theory, yes. But one of the most common mistakes we see when inheriting underperforming … Read more
Pay-per-click (PPC) Advertising is a popular way to generate traffic to a website, with text ads, display and video ads giving advertisers a variety of ways to reach their target audience. Over the years, PPC Ads have become synonymous with Google Ads, with Google being the most used search engine in the UK and the … Read more
Who doesn’t want to generate leads for their business at times like this? There’s lots of ways to go about acquiring new leads, but some social media platforms make it even easier with built-in features that let you collect data as part of your advertising campaign. Yes, that’s right, it’s part of their paid-for service, … Read more
[This article is a chapter from our book “Essential Online Advertising: Spend Wisely, Get Results”, available on Amazon] Much of this may be common sense, but it’s never safe to assume everyone thinks this way especially when it comes to social media and areas of marketing that are new to them. With this in mind, … Read more
There’s more to Google AdWords than just those ads you see in the search results. This is where it all began for the search giant, but in the last seventeen years, we’ve seen more and more new features and weapons added to the AdWords arsenal. Are you taking advantage of them to get in front of your target audience?