Google Ads and Facebook advertising are two very different platforms, but when you’re advertising on both, it’s tempting to compare metrics to see which is performing better. Here’s a quick overview on why you should be very careful about comparing the two and what kind of results you should expect from each. One of the … Read more
Google Ads can be a minefield if you’re unfamiliar with the platform. There’s so many settings and variables to consider when creating and optimising campaigns that you could easily be wasting advertising budget or leaving money on the table! As we deliver training on setting up and managing Google Ads, we thought it would be … Read more
Of course you can manage your own AdWords account! But should you? It takes time and expertise to make AdWords work for you and your business, so managing your account yourself may not be the best option. Read our guide to find out whether you’d be better off outsourcing.
There’s more to Google AdWords than just those ads you see in the search results. This is where it all began for the search giant, but in the last seventeen years, we’ve seen more and more new features and weapons added to the AdWords arsenal. Are you taking advantage of them to get in front of your target audience?
Ever wanted to run successful ads on both Google and Facebook? Here’s a few things to bear in mind before you copy across your campaigns from one latform to another.
It is with great pleasure that I introduce to you my latest publication Essential Online Advertising: Spend Wisely. Get Results, aimed at the small business owner and ‘solopreneur’.
Many businesses and organisations use the Google AdWords advertising program to promote their products and services in Google’s search results. It’s often a great way to supplement an SEO (Search Engine Optimisation) campaign if a business operates in a very competitive market as Google AdWords allows you to compete with some of the bigger players and see your website appear on the first page of search results for your chosen search term. This can happen in a short space of time whereas an SEO campaign may take several months to see the website appearing so high up.
Everyone knows that Google provides a huge proportion of traffic to websites through its search facility and, in some more competitive industries, appearing on the first page of Google for your key search terms may be very difficult to do. Google AdWords provides a way for you to appear on the first page, alongside your competition. AdWords listings appear across the top (in the shaded box) and down the right hand side of the search results. If you look closely, you’ll see the ‘Ads’ text at the top of these sections. The listings that appear here, although they look similar to the other listings, are actually paid advertisements. Advertisers are charged an amount every time someone clicks on one of these listings and visits their website.