Lead generation campaigns on Facebook & LinkedIn – what they are and how to use them

Lead generation campaigns on Facebook, Instagram, LinkedIn

Who doesn’t want to generate leads for their business at times like this? There’s lots of ways to go about acquiring new leads, but some social media platforms make it even easier with built-in features that let you collect data as part of your advertising campaign. Yes, that’s right, it’s part of their paid-for service, … Read more

Which advertising platforms are the best to use for my business?

Essential Online Advertising FRONT Cover SMALL

[This article is a chapter from our book “Essential Online Advertising: Spend Wisely, Get Results”, available on Amazon] Much of this may be common sense, but it’s never safe to assume everyone thinks this way especially when it comes to social media and areas of marketing that are new to them. With this in mind, … Read more