If you’re already running Facebook Ads, you’ll know that your ads will automatically show on Instagram unless you untick a few boxes in your placement settings. However, when was the last time you set up specific ads just for Instagram? According to Hootsuite, 50% of users become more interested in a brand after seeing an … Read more
Facebook Ads provide a wide range of advertising options, depending on your business goals. In this article, we’re looking specifically at ecommerce businesses, looking to sell more products through their online shop. If that’s you, dynamic remarketing is something you definitely need to be doing. Here’s why… First things first – get your pixel in … Read more
Facebook Business Pages have become widely used by small businesses to reach their audience, engage and build a community. However, as Facebook’s newsfeed algorithm has evolved to favour posts from personal profiles (and not from business pages), the reach small businesses are likely to receive on their posts has been dramatically reduced with reports of … Read more
Using customer data for your paid social campaigns Paid advertising on social media can be a bit of a minefield to say the least. Designing your campaigns for different ad placements, deciding on your messaging and calls-to-action as well as planning and managing an advertising budget can be time consuming, confusing and frustrating. Then we … Read more
Who doesn’t want to generate leads for their business at times like this? There’s lots of ways to go about acquiring new leads, but some social media platforms make it even easier with built-in features that let you collect data as part of your advertising campaign. Yes, that’s right, it’s part of their paid-for service, … Read more
Google Ads and Facebook advertising are two very different platforms, but when you’re advertising on both, it’s tempting to compare metrics to see which is performing better. Here’s a quick overview on why you should be very careful about comparing the two and what kind of results you should expect from each. One of the … Read more
[This article is a chapter from our book “Essential Online Advertising: Spend Wisely, Get Results”, available on Amazon] Much of this may be common sense, but it’s never safe to assume everyone thinks this way especially when it comes to social media and areas of marketing that are new to them. With this in mind, … Read more
With the fall in organic reach on Facebook, it’s no wonder more and more businesses are using Facebook Ads to promote their products and services. If you’re new to the Ads Manager, there’s a few terms you’ll need to be familiar with in order to interpret your reports and assess the success of your campaigns.
Ever wanted to run successful ads on both Google and Facebook? Here’s a few things to bear in mind before you copy across your campaigns from one latform to another.
The first ever Biddable World Conference gets off to a great start! Here’s the highlights (and the slides) from our presentation on Twitter advertising,